Shopify Platform Management & Optimisation
14+
150+
$1B+
From launch to long-term management
Launching a store is day one. After that, someone has to fix what breaks, ship the features customers ask for, keep integrations running, and stop the site slowing down as products and content pile up. That's platform management, and it's a different discipline to building.
Most brands patch it together with freelancers or an internal team that inherited the codebase. Fix times stretch, bugs multiply, and nobody watches the platform between requests. We run it as a long-term retainer instead: senior developers and designers on a weekly sprint cadence, with a backlog you control.
And if the store has drifted too far for management to save, we'll tell you straight and scope a rebuild instead. Not sure which side of that line you're on? Start with discovery and strategy.
What we handle
Bug fixes and maintenance
Things break. Shopify pushes updates, apps conflict, edge cases surface that QA never met. We fix issues fast because we know the codebase. No onboarding time, no context-building, no re-learning your integrations.
New feature development
Your business evolves and the store has to keep up. New product types, subscription flows, bundle builders, loyalty integrations, checkout customisation. Built into your existing architecture cleanly, without stacking technical debt.
Performance monitoring
Page speed, Core Web Vitals, server response times, app bloat. We watch your store's performance proactively and flag issues before they hit conversion. Slow stores lose money. We keep yours fast.
Conversion rate optimisation
Data-driven improvements to product pages, collections, checkout and navigation. We read your analytics, find where customers drop off, and build targeted fixes. Small improvements compound.
Integration maintenance
Klaviyo flows, ERP sync, 3PL connections, reviews platforms. APIs change, data formats shift, sync errors accumulate. We monitor and maintain the integration layer so nothing falls over quietly. It's the operations half of commerce infrastructure: someone making sure the stack works together at 3 AM during your biggest sale.
AI search visibility
Your store now gets read by ChatGPT and Perplexity as often as it gets browsed by people. We monitor how AI engines describe and recommend your brand, and keep your structured data and content answering the questions buyers actually ask. Ongoing AEO is part of the retainer, not a separate project.
Shopify or Die
Insights into the current and future state of Shopify Plus commerce. Headless architecture, agentic commerce, integration strategy, and the engineering decisions behind stores that scale.
How the retainer works
No hourly meter. The retainer is scoped in sprint durations, so a month always costs what you agreed, not what accumulated. We run a prioritised backlog together and you control the menu: pull items forward, push them back, swap them out.
The cadence is fixed. Sprints kick off Tuesday with scope locked, work ships Friday with a Loom walkthrough, and your feedback lands Monday. You always know what's in flight, what shipped, and what's next. Dedicated project lead, senior developers and designers, no re-briefing from scratch.
Stores we built. Stores we didn't.
Some of our longest partnerships are stores we built. Others came to us after their original developer moved on. Both work. Adopted stores start with a full codebase and integration audit, so we're never guessing in production.
Long-term platform partnerships include Projecta, Handee, Carwyn Cellars, and ROC Boots. See all case studies.
Want a read on where your platform stands before committing to anything? The Agentic Commerce Assessment scores how your store performs for humans, search engines, and AI agents, and hands you a prioritised backlog either way.
Frequently Asked Questions
What does Shopify platform management include?
Bug fixes and maintenance, new feature development, performance monitoring, conversion rate optimisation, integration maintenance, and AI search visibility. It runs as one continuous retainer with a prioritised backlog, not a pile of disconnected tickets.
Do you manage stores you didn't build?
Yes. Adopted stores start with a full codebase and integration audit before we touch production. After that, the retainer runs exactly the same as for stores we built.
How does the retainer work?
Weekly sprint cadence. Sprints kick off Tuesday with scope locked, ship Friday with a Loom walkthrough, and your feedback lands Monday. Work is scoped in sprint durations, not hours, and you control the backlog.
What does Shopify platform management cost?
The retainer is priced in sprint durations after we've reviewed your store and backlog, so a month always costs what you agreed up front. Scope is a menu you control, and you can scale sprints up or down as the roadmap changes.
Are you an Australian Shopify management agency?
Yes. Flux is headquartered in Melbourne with teams in Los Angeles and London. We manage Shopify and Shopify Plus stores across Australia and globally, on one sprint cadence.
When is a rebuild better than ongoing management?
When the build itself is the problem: conversion that never recovered after a theme change, chronic app conflicts, integrations choking on API limits. Management keeps a good platform healthy; it can't fix a broken foundation. That's a Shopify Plus rebuild, and we'll tell you honestly which one you need.